Soft2Bet: A Global Force Shaping the Future of Online Gaming

Soft2Bet is a leading global iGaming technology company, delivering cutting-edge turnkey solutions for providers and innovative products for online gaming and sports betting operators worldwide. For a deeper look at Soft2Bet’s offerings and industry impact, you can explore their official platform here.

Renowned for rapid growth and industry-leading innovation, Soft2Bet is the driving force behind the award-winning Motivational Engineering Gaming Application (MEGA)—a platform that transforms gamification with immersive content, best-in-class player engagement, and fully customizable solutions.

Operating both as a B2B supplier and a B2C operator, Soft2Bet has proven success in multiple regulated markets, setting new standards for excellence in the iGaming industry.

Background: The Founding of Soft2Bet

Founded in 2016 by Uri Poliavich, Soft2Bet was built on the vision of transforming the iGaming sector through next-generation products and innovative player experiences. Under Poliavich’s leadership, the company rapidly gained traction, culminating in the creation of MEGA, its flagship gamification platform.

Soft2Bet has grown to employ over 100 professionals, expanding across multiple regulated markets and earning recognition from industry leaders for its innovative solutions.

Global Availability and Licensing

Soft2Bet demonstrates a strong commitment to regulatory compliance and responsible gaming. The company operates under 19 licenses across 11 jurisdictions, including key markets such as:

• Denmark
• Ontario (Canada)
• Romania
• Sweden

This regulatory footprint ensures safe, transparent, and compliant operations for players and partners alike.

MEGA: Motivational Engineering Gaming Application

Launched in 2023, MEGA is Soft2Bet’s award-winning gamification platform, revolutionizing the online gaming experience. Designed for seamless integration with any casino or sportsbook, MEGA offers:

• Flexible rewards systems
• Intelligent bonus triggers
• Advanced user segmentation
• Personalized retention strategies

Proven Impact of MEGA:

• 4X increase in player screen time
• 65% increase in Net Gaming Revenue (NGR)
• 50% increase in deposit amounts
• 45% increase in Average Revenue Per User (ARPU)

By delivering tangible revenue results and unmatched engagement, MEGA establishes a new standard for gamification in iGaming.

MEGA is considered a complete solution, not just an engine, because it provides full value for the operator and the player.

B2C iGaming Brands

Soft2Bet operates a portfolio of high-performing B2C brands, each delivering unique and localized gaming experiences:

• Betinia – Denmark, Sweden
• Campobet – Denmark, Sweden
• Tooniebet – Ontario, Canada
• Quickcasino – Sweden
• Don.ro – Romania

Each brand features distinct themes, localized language support, and a rich game selection, ensuring an engaging experience for players across all markets.

B2B iGaming Operator Solutions

Soft2Bet empowers operators with turnkey, customizable solutions tailored to regulated markets. Their offerings include:

• Frontend customization for tailored player experiences
• Casino Integrated Solution with a vast game portfolio
• Sportsbook Integrated Solution with competitive betting options
• Managed Services covering support, risk, and compliance
• Payments Integration connecting operators to multiple providers

By combining innovation, flexibility, and regulatory expertise, Soft2Bet enhances player engagement, retention, and revenue for operators worldwide.

Soft2Bet Invest: Driving Innovation

In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund, aimed at supporting entrepreneurs and companies in online and casual gaming.

In September 2024, the fund earned the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing Soft2Bet’s dedication to technical innovation, mentorship, and investment.

Commitment to Responsible Gaming

Soft2Bet places player safety and responsible gaming at the forefront:

• Dedicated teams for responsible gaming, fraud detection, and compliance
• Adherence to strict licensing standards
• Regular audits by multiple gaming authorities
• Proactive implementation of measures exceeding industry standards

These initiatives ensure secure, transparent, and fair gameplay across all markets.

Unique Features and Differentiators

Soft2Bet’s platform and products are distinguished by:

• Customizable Gamification – avatars, collectibles, city-building mechanics
• Flexible Integration – operators tailor gamification for specific markets
• Extensive Gaming Portfolio – 12,500+ games and 1M+ live events annually
• Global Reach & Accessibility – 20+ languages and 70+ payment methods

Awards and Industry Recognition

Soft2Bet’s commitment to innovation and excellence is reflected in numerous awards:

Triple Winner at the 2025 Global Gaming Awards EMEA:

• Executive of the Year – Uri Poliavich
• Platform Provider of the Year
• Product Launch of the Year – MEGA

Other Major Awards:

• iGaming Sword Award 2023 – Turnkey Supplier of the Year
• Platform Provider of the Year – 2025 Global Gaming Awards EMEA
• Product Launch of the Year – 2025 Global Gaming Awards EMEA (MEGA)

These accolades affirm Soft2Bet’s role as a global leader in the iGaming industry.

Conclusion

Soft2Bet continues to redefine iGaming innovation through its MEGA platform, diverse B2C brands, and comprehensive B2B solutions. With a strong commitment to responsible gaming, regulatory compliance, and industry-leading technology, the company remains at the forefront of the online gaming and sports betting sector.

Soft2Bet’s forward-looking approach ensures it will continue shaping the future of iGaming for operators and players worldwide.